Cut Tourism VAT is campaigning for the rate of Tourism VAT to be brought into line with competitor destinations within the European Union.
There are a limited number of areas where EU rules allow governments to implement a reduced rate of VAT. In the case of tourism the United Kingdom is one of only three countries not to take advantage of a reduced rate. This means that British families or international visitors choosing a British holiday would pay almost three times as much VAT compared to a French or German break, and twice as much as one in Italy and Spain.
The Campaign is led by Bourne Leisure Group, Merlin Entertainments Group, the British Hospitality Association and the British Association of Leisure Parks, Piers and Attractions.
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