The Cavendish Hotel reduces room rates by 15% to show how high tourism VAT affects prices
The Cavendish Hotel in London is reducing its room rates by 15 per cent this summer to show how a 5 per cent VAT rate would help the UK hospitality and tourism sectors compete against rival destinations elsewhere in Europe.
General manager for The Cavendish London, Neil Braude said: “By offering a reduced room rate to simulate less VAT, we are providing our customers with a more affordable stay. In turn, we aim to promote the impact an increase in business and leisure stays will have on the economy, including the creation of new jobs. Ultimately we hope the government gets behind this campaign.”
Ufi Ibrahim, chief executive of the BHA said: “The UK continues to lag behind our European counterparts and the current VAT rate at 20% undermines the UK tourism’s ability to compete effectively within the EU hospitality market. The CutTourismVAT campaign is focused on asking the government to reduce the rate of VAT charged on tourism to 5%. It will see government and industry working together to promote British hospitality and tourism as a vibrant industry to work in, power the industry’s potential to drive economic vitality and jobs, and celebrate the 2.7 million hospitality ambassadors in Britain.
“We are delighted that The Cavendish London has signed up to CutTourismVAT and is taking the lead with an initiative to cut its room rates to simulate 5% VAT.”
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